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fertieg50
Stały
Dołączył: 24 Wrz 2010
Posty: 399
Przeczytał: 0 tematów
Ostrzeżeń: 0/5 Skąd: England
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Wysłany: Czw 14:25, 25 Lis 2010 Temat postu: no service guarantees \Where passing the buck |
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overall satisfaction rate of only 25%
In addition, the respondents purchased the product quality,[link widoczny dla zalogowanych], performance,[link widoczny dla zalogowanych], evaluation of the major as: \or effect of those functions \Among them, the old charge of new, shoddy and cargo were not Plate 64.6% and 63.6%, no publicity or effect of those functions, as well as get the \Only 29.7% have a shopping experience of consumers believe product quality, good performance.
In addition, TV shopping was only 25% of respondents who evaluated as satisfactory on the whole market; evaluation of the market compared to 39.9% in general, not very satisfied and very satisfied accounted for 35.19%. Mean overall rating of 2.8 (out of 5), below average.
The Council also noted that the regulated system should be strengthened; establish and improve the TV shopping industry self-regulatory organization of the relevant institutional system,[link widoczny dla zalogowanych], give full play to the self-regulatory function of trade associations; while strengthening consumer education and guidance.
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TV shopping satisfaction for the lower status, City Council suggested that the laws and regulations related industries to improve and enhance TV shopping business access threshold for companies engaged in the registered capital of TV shopping, site area, call center telephone access number and so improve the access standards to ensure that the normative into the enterprise, and improving the law costs.
a TV shopping experience of the respondents on TV shopping products, mainly for the evaluation of after-sales service: & ldquo ; manufacturers, vendors, shopping channel, passing the buck, no service guarantees \Where passing the buck, there is no guarantee 50.4% service, do not perform the \that the attentive service, returned to facilitate repair.
in the 1770 random respondents, 12.2% had to consume through television shopping, the first time in 1998; 88.7% TV shopping took place in 2008-2010. Where to buy the main product categories: mobile phones and other digital products (42.3%), jewelry and clothing (27.4%), household goods (23.3%) and electrical (20.7%).
Advertising Evaluation:
respondents Evaluation and comparison of TV shopping ads tend to focus on, view is: \propaganda to mislead the consumer \
half of the people involved in passing the buck
nearly adult that hype
Council: a call for improving the access threshold
nearly 80% of respondents did not dare try to TV shopping, only 1 / 4 of a TV shopping experience for the respondents were satisfied with the overall market evaluation. Yesterday, the City Council announced a TV shopping on the satisfaction survey. Respondents generally believe that the TV shopping market regulation and supervision needs improvement. According to City Council, last year received consumer complaints about the TV shopping total of 131 cases, 12315 system on the TV shopping advice, complaints and reports a total of 1087 than in 2008 increased by 254% and 104%. 1 to 6 months of this year received 82 consumer complaints, consumer advice, complaints and reports 600 cases have increased significantly year on year in 2009. In view of this, the city, Futian District, the Consumer Council The Consumer Council in the joint 4 to 6 months in the city within the context of the public perception of television shopping and TV shopping consumer satisfaction survey.
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